WATCH YOUR STEP | Safe Step Tubs
A nationwide commercial campaign designed to showcase Safe Step Walk-In Tubs with optimism—not fear. This heartwarming story follows a daughter’s journey from being cradled in the kitchen sink by her father to now empowering him with the independence and dignity he deserves. While aging brings change, Safe Step proves that the future can be just as fulfilling, joyful, and secure as the past.
Agency: TriMark Digital
Roles: Co-writer, Director, Creative Director
CAN YOU IMAGINE | Window World
By harnessing the power of humor, clever concepts, and tactical messaging, we crafted a scalable video marketing strategy for Window World franchises. This approach delivers high-quality, engaging digital assets—keeping audiences entertained and businesses growing seamlessly, day after day.
Agency: TriMark Digital
Roles: Writer, Director, Creative Director
See more Window World work here.
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AVOIDING THE IN-LAWS | Swift Brothers
When Swift Brothers expanded into North Carolina, they needed more than an introduction—they needed impact. We created a bold, humorous campaign that showcased their top-tier plumbing, electrical, and HVAC services while emphasizing their trademark speed and efficiency. These creative ads didn’t just announce their arrival; they made it clear—when it comes to reliability, Swift Brothers isn’t just fast—they’re swift.
Agency: TriMark Digital
Roles: Writer, Director, Creative Director
MOMENTS | Aspen Glen Country Club | Invited Clubs
We captured the essence of Aspen Glen Club with breathtaking video and photography, producing a flagship video that highlights its world-class golf, serene pool, and premier fitness facilities—all infused with timeless luxury and adventure. This dynamic centerpiece not only showcases the club’s unmatched experience but also fuels a suite of targeted ads, strategically designed to captivate and convert prospective members.
Agency: TriMark Digital
Roles: Co-writer, Director, Creative Director
WHO IS THIS GUY?
ABOUT ME
With over a decade of experience, I’ve mastered the art of storytelling—creating compelling narratives that captivate audiences and drive real results. Crafting messages that resonate and leave a lasting impact isn’t just my skill—it’s my passion.
As Creative Director at TriMark Digital, I lead a talented team in creating video campaigns that boost brand awareness and drive customer engagement. From concept development to post-production, I manage the entire video production process, ensuring each project aligns with strategic objectives and upholds the highest creative standards. Working with clients like Trane Technology, Window World, Kohler, and Bojangles – I’ve developed campaigns that transform brand visions into impactful visual stories and deliver measurable results.
Previously, as Associate Creative Director at Centerline Digital, I led the creative vision for marketing campaigns for global clients, including IBM Watson. My efforts bridged the gap between client goals and target audience needs, ensuring cohesive messaging and standout execution. Whether conceptualizing live-event experiences or directing high-impact video projects – my work has consistently aligned with overarching business objectives.
Before joining Centerline Digital, I got my start producing video content at Three Post and Amazing Studios, working with cutting-edge technology brands like Epic Games, Lenovo, and Red Hat. Over the years, I wore a lot of hats – copywriter, editor, video producer – all while refining my craft and learning how to tell compelling stories for innovative companies.
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There are a lot of options when it comes to creative marketing in North Carolina - but hopefully you’ve seen enough of my work to determine that I’m the right guy for the job.